No product description, photo carousel, or customer review can capture the magic of watching all the lights in your room instantly dim after saying “Hey Google, enter theater mode.” This personal interaction is the true superpower of a smart device, but it’s also the thing that’s impossible to replicate in a traditional ecommerce environment. People are left to evaluate static, individual products without being able to experience them first hand.

We put Google Nest, Google Home Mini, and other companion smart products into immersive 3D environments and let people control them with their voice to see just how they’d work together in real life. Ask it to cue up your favorite playlist for a party, set the thermostat to the optimum energy-saving temp, or instantly pull up that recipe you wanted to try for dinner. Centering the experience around real-world scenarios made it easy for shoppers to imagine how owning a voice-activated smart device could make their everyday lives better.